• Anish Padmanabhan

How to Optimize Websites for Voice Search

Updated: Aug 27, 2018

Google has been consistently improving their search engines for the last few years, they have accommodated newer technologies to allow both users and marketers derive the best results.


Now with the introduction of platforms such as Amazon’s Alexa, Google Assistant, Samsung Bixby and Apple’s Siri, marketers must rethink their strategy and approach. Voice search has helped users with a lot of search inquiries, so much so that 60% of people have started using voice search in the last year alone.


If you are looking to optimize your platform’s SEO for voice search, then here are four useful tips that can help you get started:



Understanding how customers utilize voice search:


Before optimizing your platform for voice search, you have got to research how customers are utilizing voice search in your industry. Ask questions such as:

  • What are customers most frequently asking?

  • Are they using the service to find out location, contact details or information?

  • Which businesses in your industry appear frequently for the questions asked? Understand what your competition is doing and try to replicate or beat it.

  • How are different age groups interacting with these devices and what are the popular search inquiries: This will help you build buyer persona’s and target specific pages to specific audiences.

Content:


Content plays a crucial role in SEO, whether it is for desktop search inquiries or voice search. When it comes to voice search here are few things to keep in mind:


  • Keep the content simple and easy to read, since they have the most success when it comes to voice search.

  • Content with high social impact performs best with voice search, a study by Backlinko showcased that the average voice search results has 1,199 Facebook shares and 44 Tweets.

  • The study also showcased that content that ranked high on desktop search is more likely to appear on voice search results.

  • Create content pieces answering your customers questions.

  • Optimize FAQ’s

Page speed:


Ensure your website loads quickly, Google utilizes page speed as a key ranking signal when it comes to voice search. Use the support of CDN’s to help boost your page speed.


Content delivery networks is a system that delivers content and pages much faster without having to lose out on quality. People expect instant answers when they perform a voice search, so this demands that your website should be able to load faster and delight customers.


Keywords:


Lastly, keywords play a crucial role when it comes to voice search. Businesses must understand what customers are saying to be able to prepare a list of keywords for voice search. Keywords for voice search are longtail+, The plus refers to conversational phrases that you will have to add, this is where the research pays off. Also optimize your website for local keywords since customers generally search for businesses around their locality.


Voice search has advanced in leaps and bounds for the last few years and will continue to do so till it gains market majority, these four tips mentioned above can be leveraged to build a website that is voice search optimized.


Let us know in the comments below on how voice search has helped your business transform and what you think are crucial factors to consider while optimize a website for voice search.


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