• Anish Padmanabhan

How To Create Immersive Brand Stories?

Updated: Aug 27, 2018

Great companies don’t sell products, they sell stories, Marketers need to recognize the importance of telling a good story in 2018 and how to effectively utilize it to double down on their marketing efforts.

A good brand story is created by combining your company’s values, beliefs and personality. It acts as a catalyst to your marketing efforts and in the process provides an immersive experience to your customers.

Now days, People don’t just buy a products or services anymore, instead they buy experiences, and your business needs to be able to provide an immersive experience.

So how do you create an immersive brand story?

Well by the time you are done reading this article you should have a checklist for accomplishing just that:

Sense Of Shared Values:

Your brand story should encompass your brand values, personality and beliefs. It should be the true reflection of your business, never fake this aspect of the story as your customers will realize if your brand is not genuine. The purpose of this is to create sense of shared values between your brand and your customer.

Simplicity Works:

Ensure your story is simple and consistent. Focus only on what problem your customer faces, what solution is being implemented and how it benefited them. If your brand story is complicated, there is a tendency you will lose your customers attention. Connect each aspect of the story to create a holistic experience, the beginning, the middle and the end must be crisp, informative and engaging.

Customer Centric:

Ensure your customer is the protagonist of your story. You need to be narrating their problems and experiences. When your brand provides the required solution, it depicts a humane side, which inspires a sense of trust and loyalty. You should always ensure your customer buys a part of your story every time they purchase your product or service. Create a sense of belonging.

Plug Experiences:

A story with your brand is a story you should be talking about. Your customers are engaging constantly on social media and are uploading experiences, you should plug their experience with your brand and revolve enticing stories that garner attention and engagement. Customers enjoy being included.

Relevant Issues:

Lastly, when writing brand stories, ensure you focus those stories on issues that matter. The more involved your business is with issues that people are concerned about, the better is the response you get from your customer. Example: if your business is involved in e-learning, then talking about issues such as education in rural regions, will help build credibility.

These steps create immersive experiences that generates high engagement, follow these steps and comment below on how it has helped your business.

A good story telling requires good design, learn how to create eye-catching designs.